As with the majority of businesses, marketing is one of the most important aspects of staying afloat in a very challenging industry. As a result, correct investment and strong strategy is a top priority for us. We have a dedicated team who specialise in all digital platforms from social media, Adwords, SEO to backlinking.
One example of our outreach means we proactively call and email dozens of businesses each day to offer to write free articles and features which we add on our blog page on our website as well as discussing the potential for us to provide future services for them. We then link the blog back to whomever we are writing about and acquire a link back from them too. This, in turn, boosts SEO rankings and keyword results for both us and the businesses we are writing about. As a consequence, we are found more in Google search results. This is just one facet of an expansive marketing plan which also includes a highly targeted PPC campaign, remarketing elements and corporate partnerships to mention just a few.
Another avenue we pursue is our Online Partner Program which gives businesses the ability to promote TravelSafe via booking widgets, adverts, quote requests buttons or links on emails/booking confirmation forms and direct system access. We are able to offer bespoke ideas according to our partner requirements. By having these enquiry and booking options on our partner websites this keeps potential passengers from having to surf the web in search of other travel options when they have booked an event or venue, they have already been recommended by the partner they are booking with.
These are just a few examples of our marketing and routes to market, we are constantly working on these areas and developing our positioning, working to a long term strategy whilst being reactive to the current market conditions to ensure positive growth and increasing exposure of our business.
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